Intertoy
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Intertoy

Through our global reach, Intertoy has been instrumental in launching global power brands within the toy and kids entertainment industry. With our extensive network and reputation across major markets, launching new products, new companies and innovations to consumers from Europe, Asia, to the Americas.

We have a proven track record of over 50 years, working with toy companies, establishing distribution for key products and ultimately, finding retail shelves in all markets. An experienced team of professional full time executives delivering results and category management principals, dedicated to building brands for manufacturers young and old.

Discovery

Working with innovative toy suppliers across the globe to discover, develop and distribute high quality toys.

Journey

Smoothing the trajectory with unrivalled project management expertise and experience.

Launch

Creating opportunities for toys to really take off in competitive markets throughout the world.

Warrior Cats

Roblox Warrior Cats

Tiny, adorable, and collectible magnetic mini figures that turn everyday spaces into play and display zones!

Glow & Gooo

Glow & Gooo

Discover a dreamy world of scented slime, sparkling mix-ins and glow-in-the-dark fun. Glow & Gooo lets you mix, whip, spray, shimmer and customise your slime with beads.

Peek-ing Duck

Peek-ing Duck

Give it a squeeze and see who pops up! Soft, colourful squishy toys featuring an adorable duck that peeks out from its little steamer.

Giftie Badge Maker

Giftie Badge Maker

With hands‑on creativity and eye‑catching packaging, Giftie Badge Maker creates meaningful moments with friends and BFFs.

MagMiMi

Tiny, adorable, and collectible magnetic mini figures that turn everyday spaces into play and display zones!

Kimmon

Kimmon

Discover Kimmon plush blind box toys – adorable, collectible characters with hidden surprises. Soft, pastel, and perfect for fans and collectors alike.

Decoden Magic

Decoden Magic

Unleash your creativity with Decoden Magic, the fun and easy way to DECO-rate your accessories!

MushMeez

MushMeez

All new Taba squishy sensation. This super tactile, layered taba is extremely satisfying to peel apart then build back together.

What we offer toy brands

Our proven relationships with top-ranked distributors in each territory facilitate the quick and effective circulation of brand information and feedback. We react quickly to opportunities, and adapt to market developments to ensure brand growth and success.

Providing tailored market research and global trend insights as well as marketing and product development intelligence, we support manufacturers in all aspects of international business.

Top distributors

An established network with immediate access to the best distribution in all territories.

Global placement

Your products available in worldwide markets: European, Middle East and Asia-Pacific regions.

Sales expertise

We have unrivalled determination and experience at the forefront of international sales.

Marketing reach

Specialist marketing expertise and extensive reach in the toy industry.

Problem solving

Innovative solutions for a changing world from our dedicated full-time team.

Free on board (FOB) sales

Flexible contracts to meet your needs, manage risk and streamline trade.

Our brand partners

Hot products

Squish Berries

Squish Berries
Adorable Plush Friends

With a super soft plush outer and a firm sugar goo inner, they’re irresistibly cute and endlessly squishy. Give them a squeeze!

Aphmau Fashion Doll

Aphmau
Collectibles

Cute and collectible products from biggest female gamer with a loyal, passionate and growing fanbase.

MagMiMi

MagMiMi
Magnetic Mini Figures

Tiny, adorable, and collectible magnetic mini figures that turn everyday spaces into play and display zones!

What we offer our customers

To our valued distributors, we are a source of high quality product, supporting our partners from product presentation and negotiations, to product launch and brand management, and everything in between.

Quality brands

For our distribution partners, we are a consistent and reliable source of new opportunities

Growth potential

We bring new ideas and products, and the dedication and effort to build you business

Unrivalled support

Retail presentations, pricing and contract negotiation, and information sharing

Latest news

Lego Lights

LEGO® Key Lights have landed in Officeworks

Exciting news! LEGO® Key Lights and Stationery have officially landed in Officeworks stores. Bright, fun, and practical — the perfect way to bring a little creativity to your everyday essentials.
Skibidi Toilet

Skibidi Toilet display!

Thrilled to see this fantastic in-store brand display of Skibidi Toilet at Toys”R”Us Asia Ocean Terminal, Hong Kong! A great example of how strong brand presence and thoughtful retail execution…
Kimmon

Kimmon Arrives in the UK

Exciting news for trend-led collectors and Kidult aficionados – Character Options has been appointed as the exclusive UK distributor for the Kimmon lifestyle-collectible brand, marking Kimmon’s very first official entry…

Don’t hesitate!

We work with inventors, innovators, start-ups, small, medium and large public limited toy companies. We would love to hear from you.

Talk to us!