Exciting news for trend-led collectors and Kidult aficionados – Character Options has been appointed as the exclusive UK distributor for the Kimmon lifestyle-collectible brand, marking Kimmon’s very first official entry into the UK market. Pre-sales begin 18 September 2025, with a full retail roll-out set for early October.
Renowned across Asia and North America for its bold character design and fusion of fashion, pop culture and collectibles, Kimmon is poised to energise Character Options’ portfolio and spark social buzz. The UK launch will be supported by a high-visibility marketing campaign, featuring influencer box drops from mid-September, a debut showcase at London MCM Comic Con (25–27 October), and a widespread influencer and media push across TikTok and Instagram.
Why it’s a key moment for Intertoy:
- This launch uniquely taps into Kidult’s appetite for collectible, fashion-forward toys.
- The approach—blending unboxing, influencer marketing, and experiential events—aligns with modern go-to-market strategies dominating toy retail today.
- Kimmon’s fusion of toy, fashion, and pop-culture resonates strongly with social media and trend culture.